About
Good businesses don't need more effort.
They need to be found, and built to handle what comes next.
Hi, I'm Allen Le Vie.
I spent 23 years in the Air Force before I ever thought about small business. What I learned there had nothing to do with marketing or software. It was about ownership. When environments move fast, people don't need more motivation. They need clear ownership, clean handoffs, and a consistent way to review what's in motion. The strongest units weren't the most resourced. They were the most organized.
After the Air Force, my family and I settled in Helena and I found work in automotive retail, where I learned what happens when sales outpaces the systems behind it: a missed handoff or a slow follow-up costs real money, every day. The work was practical: close the gaps between teams, clarify who owns what, and build routines that keep work moving without someone standing over it.
Along the way I started paying attention to the businesses around me. Same pattern, different scale: capable owners, strong demand, and two things quietly working against them. Either nobody outside their regular customers had ever heard of them, or the leads showed up faster than they could handle. Sometimes both, in the same shop, in the same week.
That's why OpsRelay does two things instead of one. I build the visibility work: Google Business Profile, local search, reviews, a website that actually holds up, so the right customers find you. And I build the operational side: scheduling, follow-up, the systems that keep a job from falling through the cracks, so you can actually handle what shows up. Doing only one of those is like fixing the front door and leaving the back one wide open.
I also run Homegrown Helena, a community publication telling the stories behind the businesses in our valley. It means I spend a lot of time inside local businesses that have nothing to do with OpsRelay. That's exactly how I know what actually works here, and what's just noise from somewhere else.
I don't chase titles or trends. I say things straight, fix the root of a problem instead of patching around it, and give credit in public and corrections in private. No drama — just facts, options, and a decision. That's how I'd rather run a business relationship than any other way.
I'm not an agency. I'm one person who sits down with you, figures out what's broken, and builds the fix. That's it.
If that sounds like where you're stuck, I'd be glad to talk.
Core Belief
“Being findable without being ready wastes the lead. Being ready without being findable wastes the work you put in to get there. You need both, built together.”
Let's talk about your business.
Thirty minutes. We'll talk honestly about whether it's the visibility side, the operational side, or both, and what a practical next step looks like.
Start a Conversation