OpsRelay

Get found. Run right.

Every engagement is scoped to your business and what's actually broken — not sold off a price sheet. No set packages yet. Just a conversation, then a plan.

Get Found

Show up where people are already searching.

A great business that nobody outside its existing customer list can find is leaving work on the table. This is the visibility half — Google, local search, reviews, and a website that doesn't get in its own way.

Google Business Profile & Local Search

The foundation of showing up in the map pack.

A fully optimized Google Business Profile is the foundation of local search visibility — the thing that connects your business to customers actively searching in Helena and the surrounding area.

We audit, build, and align your profile so Google's algorithm reflects exactly what your business does and where you do it — creating a consistent trust signal across your profile, your website, and your citations.

  • Full GBP audit and gap analysis
  • Category and service configuration
  • Cross-Platform Identity Sync (NAP)Making sure your Name, Address, and Phone match everywhere to maximize Google's trust.
  • Photo and post optimization
  • Competitive local analysis
  • Rank in local map pack results
  • Build trust with verified business signals
  • Create a consistent digital presence
  • Project a professional presence while keeping your privacy
Talk It Through First

Service Area Strategy

Built for businesses that go to the customer.

Service area businesses — the ones that work across a region instead of a fixed storefront — need a different local SEO approach. We define your service area footprint and align your digital signals so the algorithm knows exactly where you actually work.

Done right, this removes the guesswork from local visibility and puts your business in front of people already searching for what you offer.

  • Service area radius and geo-grid visibility
  • SAB-specific GBP configuration
  • Citation cleanup for mobile businesses
  • Local content strategy by service zone
  • Field service and mobile businesses
  • Contractors and tradespeople
  • Delivery and route-based operations
  • Any business without a public storefront
Talk It Through First

Reviews & Website Performance

What people see once they find you.

Getting found only works if what people see once they land holds up. Most customers asked for a review will leave one — most shops just never ask systematically. And a slow, dated website undoes the trust a good profile builds in the first place.

  • Systematic, automated review requests after every job
  • Response templates for your team
  • A steady pace of reviews instead of random spikes
  • Page speed and mobile performance audit
  • Technical SEO cleanup
  • Schema alignment with your GBP listing
Talk It Through First

Run Right

Handle the work once it lands.

Getting found is wasted if the leads slip through the cracks once they arrive. This is the operational half — workflow, follow-up, and the tools that keep a job moving without you chasing it every step.

Why Now

The tools exist and the window is open. Most owners just don't have time to figure them out.

Automation tools like Make.com, AI responders, and connected CRMs are cheaper and more accessible than ever. But knowing how to wire them together correctly — in a way that matches how your shop actually runs — takes time most owner-operators don't have. I build the integrations so you don't have to learn them.

Operational Systems

Diagnose, design, install.

We map how leads, work, and decisions currently move through your business. Then we identify where follow-through stalls and install simple structures that improve visibility and ownership — without a heavy retainer or a framework installed wholesale.

Scoped engagement, defined outcomes, real accountability at every step.

  • Workflow mapping (leads, tasks, handoffs)
  • Bottleneck and drop-off identification
  • Clear ownership lanes
  • Simple pipeline or task visibility structure
  • Weekly review rhythm
  • Written summary and action plan
  • Reduce operational friction
  • Clarify ownership
  • Create visibility without micromanagement
  • Install systems that match your team
Get Started

Scope-bound. Clear outcomes at every step.

Workflow Automation & Custom Tools

Connected systems, fewer manual steps.

Where automation reduces friction, we integrate tools like Make.com, Zapier, and Square — connecting your systems so handoffs happen automatically and nothing falls through the cracks. Added carefully, and only where it eliminates noise your team can't maintain.

  • Missed-call and web-form text-back so no lead waits more than a few minutes
  • Lead capture routed straight into your CRM or dispatch board
  • Job-complete triggers that draft the invoice automatically
  • Follow-up sequences and review requests from job data
  • Make.com
  • Zapier
  • Square
  • Google Workspace
  • Your existing stack
Talk It Through First

Ongoing Operational Support

Keeping the structure intact as you grow.

As a business grows, systems drift. Ongoing support provides light structure to refine workflows, adjust ownership, and keep operational clarity intact — without a heavy retainer.

We help owner-operators install the disciplines — the weekly rhythms, the 90-day goals, the accountability structures — that make the tools actually stick.

  • A simple weekly performance dashboard tracking 5–7 key metrics (leads, close rate, job completion, cash flow)
  • A monthly structured operational review — a fixed-agenda meeting that surfaces what's on track, what's off, and who owns the fix
  • 90-day operational priorities — defined goals with clear ownership and an accountability check at quarter's end
  • Async check-ins between sessions to keep momentum

Is this a formal business operating system? It draws on proven operational frameworks, but it's adapted for smaller, owner-led businesses. We don't install a full methodology wholesale — we take what fits and build it around how your shop actually runs.

Get Started

Typically follows an initial engagement. Can be scoped independently.

Not sure where to begin?

Start with a 30-minute conversation. We'll talk through what's actually going on and figure out whether it's the visibility side, the operational side, or both.

Start a Conversation